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Welcome to todays diary entry! Still can’t believe the pace at which March is flying by—it’s been absolutely non-stop from start to finish. Every day seems to roll straight into the next without a pause, but that’s often the sign of a good, productive period. We’re only just into the year and already it feels like we’re making some serious headway, both personally and from a business perspective.
We’re starting 2025 in a really strong place, much stronger than we might’ve anticipated. March is typically a good month for us, but we certainly weren’t expecting it to kick off like this. I’ve said it before and I’ll keep saying it—you can never take anything for granted in retail or in this industry generally.
One of my favourite phrases is “There’s been many a sip of tea spilt between lip and cup,” and it’s never more relevant than in times like this. You think you’ve got something nailed down and then suddenly you’re knocked sideways. But this month? It’s been solid. And we’re grateful. Long may that continue.
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What’s really been surprising is how Sundays have now overtaken Saturdays in terms of footfall. You’d naturally assume Saturday would be the busiest day of the weekend, but in the last few weeks that’s flipped on its head. We were always a bit unsure whether opening Sundays would just dilute Saturday’s sales across two days, but it’s clear now that it’s not just spread the sales out—it’s added to them. People are genuinely making the effort to come down on a Sunday, and many of them are making purchases they weren’t even planning on.
Last update on 2025-05-08 / Affiliate links / Images from Amazon Product Advertising API
The feedback from customers has been telling. Several people have said things like, “I only popped in for a quick look and ended up buying an awning.” That kind of unplanned conversion is a real testament to the environment we’re creating. These are people who might’ve otherwise gone elsewhere or not shopped at all. By being open and welcoming, we’ve caught them in the right moment—and that’s what retail is all about.
It’s also a great reminder that the work we’ve put into the shop’s layout and product range is paying off. People are staying longer, browsing more, and leaving with items they didn’t expect to find. The shop feels fresh and exciting, and that plays a huge part in the success we’ve seen this month. We’ve got great staff, strong stock, and a welcoming vibe—it’s all adding up.
Everything we’ve done so far this year—extending hours, fine-tuning the layout, investing in the right stock, planning for Blakemere—has been leading to this kind of momentum. It’s a good place to be. The challenge now is to maintain it as we head into April and beyond. But if March is anything to go by, we’re more than ready to meet it head-on.
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